While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.
Engage, don't entice, advises advertising guru Sandeep Goyal.
Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.
The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity
Sidhu made the sharp retort amid speculation that the former cricketer is himself eyeing the top post if the Congress wins next month's assembly polls.
The demand for full-stack developers in India have seen a 20% increase in the last one year.
'WhatsApp is storing our data on servers which are physically located in another country.' 'We might be having good relations with a particular country at this very moment, where WhatsApp's data servers are located, and in which our data is stored, but tomorrow we might be having bad relations with them, then what is going to happen to that data.'
Tata Docomo, the mobility and business services brand of Tata Teleservices, on Tuesday launched a mobile advertising application 'GET' that allows users to get free voice minutes for viewing ads on their handsets.
'Indian doctors have also been wary of patients learning about drugs and brand names.' 'Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting polluted by the lower classes,' says Ambi Parameswaran.
Parminder Singh, business head, Google, is bullish on the growth of advertising from these social networking platforms.
Industrialist Gautam Singhania has close to 8,80,000 followers on Twitter, yet he has opted for a service that 'promotes' his tweets by displaying them to a wider audience beyond his own followers.
Install a security software that has an app advisor function, advises Tinesh Bhasin.
Cellular operators across the country are working on a plan to set up a common mobile advertising exchange that will allow companies to advertise on mobile phones, based on their niche requirement of target audiences.
Japan today imports 500,000 tons of coffee annually. Barely 60 years earlier, it was a market that hardly sold a cup! Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle.
"We will allow users to earn revenue by allowing relevant advertisements to be displayed with their videos. Backed with YouTube's analytics and content management tools, Indian users can target a particular demographic, monetise the views his content gets in any country and even protect his content from content pirates," said Shenaz Zack, product manager, YouTube.
Air India's debt burden is estimated to be more than Rs 50,000 crore, besides huge accumulated losses.
Your digital footprints give marketers deeper insights about who their customers are.
InMobi helps companies target the users of phones.
'The thing we fondly call FB has come a long way from the cute baby dimples it had in 2006.' 'Today the dimples are long gone and FB looms over us as Mr Hyde, designing the news we see with algorithms that determine what we might want to see; allowing companies to empty our pockets as we hug it good morning and to lobotomise us as we sleep,' says Mitali Saran.
Business houses don't think twice about blacklisting a newspaper.
In 2020-2021, the amount of foreign direct investment into India from China and Hong Kong plummeted to just $200 million -- its lowest in the recent past. In the first half of 2021-2022, FDI investments through these two nations stood at just $36 million.
The attempt is to maximise revenues at a time when advertisers are increasingly demanding greater bang for the buck.
The medium, LeagueOne, advertises brands and makes customers aware about available products to choose from at the traditional neighbourhood retail stores, which contribute maximum to the total retail sales.
Nothing much has changed since the first Kamasutra condom commercial aired in 1991.
In 5 years, prices for keywords on Google's AdWords platform have gone up three to five times. Alnoor Peermohamed reports.
India lost by 95 runs to Australia.
'Many already toe the line, those on the fence will be nudged to stand with the government even more, those who are critical will face trouble soon.'
India's largest-selling deo brand is constantly reinventing itself, says Sohini Das.
You can be a copywriter, novelist or a content writer and turn your hobby into a fruitful career.
IPL will always be the safest bet for advertisers from April to June.
'We try to pick up stocks early and hold onto them for the long term.' 'We are not someone who buys and sells on a daily basis.'
Pinch your nerves, and trust the ghoul -- blood will be spilled; women, children, and grouchy old men will be dismembered! observes Sreehari Nair.
First it was called content-led commerce. Then it came to be known as influencer-led commerce. And its latest iteration is creator economy. This evolution of the terminology for online personas impacting buying decisions -- through blogs, memes, bite-sized videos, and podcasts -- has happened over the past five to seven years.
In an ad that is currently on air, business news channel Bloomberg UTV takes a dig at a rival channel. The ad shows Bloomberg UTV's anchor simplifying the business terms used by the anchor of a rival channel, who seems to be at great discomfort.
The first spending item on the chopping block is capital expenditure, followed by operating costs and overheads, including sales and marketing expenses.
'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.
At a time when more and more of government spending is done by states, the impression you get from these large advertisements could well reflect the slogan of Emergency days: the nation is on the move, says T N Ninan.
From the many large communal riots across decades to the six-hour mass cull of Muslims in Nellie, 1983; Sikhs in Delhi and elsewhere, 1984; Kashmiri Pandits, 1990; selective massacres of Hindus in Punjab, 1983-93; and Gujarat, 2002, we have failed to bring perpetrators of our biggest tragedies to account, asserts Shekhar Gupta.
